5 Advertisers Drop Rush Limbaugh Over 'Slut' Firestorm

By Adam Peck, ThinkProgress

03 March 12

ush Limbaugh's latest misogynistic tirade against Georgetown University Law Student Sandra Fluke may be the last straw for many of the shock jock's corporate sponsors. Thousands of angry customers have been inundating dozens of Limbaugh's corporate sponsors, demanding that they cut ties with the program.

So far, Sleep Number, The Sleep Train, Quicken Loans, Legal Zoom and Citrix have pulled ads from the program, and several others are considering following their lead.

ThinkProgress is collecting reactions from social media sites like Twitter and Facebook on Storify. Here's a look at some responses so far:

“ Recent comments by Rush Limbaugh do not align w/our values, so we made decision to immediately suspend all advertising on that program.
SleepNumberSara a day ago

"Thanks to all of you for your concern and input. We are currently pulling all ads with Rush Limbaugh"
theSleepTrain 2 days ago

"@moughthere As of today, LegalZoom has suspended all advertising on the Rush Limbaugh show."
LegalZoom 16 hours ago

"We have listened to our customers & have decided to cease our advertising on The Rush Limbaugh Show immediately."
facebook.com/Citrix Citrix Systems

Oreck, Century 21 and AutoZone have been listed as advertisers by a number of websites, but each company has denied directly advertising on the program.

Several others have responded to overwhelming customer feedback by saying they would look into their current marketing strategies and whether they indirectly advertise through larger network ad buys on the radio stations that carry Limbaugh's show.

"@DCdebbie @ProFlowers DC, Rest assured, your feedback is heard. We heard about the comments and we will reevaluate our marketing plan. -Cori"
ProFlowers 2 days ago

"@stonermc We've never paid for ads on Limbaugh show. We're looking into the matter of "network buys" & will let you know what we discover."
eHarmony 2 days ago

Carbonite CEO David Friend posted on the company's blog in response to a "tremendous amount of feedback" from customers over Carbonite's sponsorship of the program, but stopped short of pulling advertising. "Outcry over Limbaugh is the worst we've ever seen," he wrote. See the whole post here:

Online Backup Blog | Carbonite
A Message from Carbonite CEO, David Friend Regarding Ads on Limbaugh
"Over the past two days we have received a tremendous amount of feedback on Rush Limbaugh's recent comments. I too am offended and very co ..."
Carbonite

Other companies though have been slow to react, or are simply ignoring mounting feedback.

We need to take a stand now against his revolting behavior. Sign our petition and let Sandra Fluke know that you are on her side.

Update

An earlier version of this post listed the Cleveland Cavaliers as one of the companies that dropped Limbaugh, based on a report from WFNY. Although the Cavaliers have the same owner as Quicken Loans, WFNY's report was subsequently removed. It does not appear that the Cavaliers advertised on Limbaugh's show