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Jilani writes: "The headlines about Donald Trump hitting new highs in national polls are tremendously deceptive, as they only measure his support among self-declared Republican primary voters, a small subset of the nation as a whole."

Sen. Bernie Sanders drew a large crowd when he launched his campaign last month in Burlington, Vt. (photo: Andy Duback/AP)
Sen. Bernie Sanders drew a large crowd when he launched his campaign last month in Burlington, Vt. (photo: Andy Duback/AP)


ALSO SEE: Sanders Picks Up Another Union Endorsement

Where's Bernie? Media Ignores Sanders Though He's More Popular Than Trump

By Zaid Jilani, The Intercept

17 December 15

 

he headlines about Donald Trump hitting new highs in national polls are tremendously deceptive, as they only measure his support among self-declared Republican primary voters, a small subset of the nation as a whole.

For example, in the recent NBC/Wall Street Journal poll, Trump was the first choice of 27 percent of the Republican voters who responded. Given the weighted samples in this poll (38 percent identify as Republican or leaning Republican) this translates into Trump capturing the support of about 11 percent of American voters in total.

In the same poll, 37 percent of Democratic voters supported Democratic contender Bernie Sanders. Given the weighted samples (43 percent identify as Democrat or leaning Democrat) that translates into roughly 16 percent of all American voters.

Additionally, in a recent Quinnipiac poll, Sanders beat Trump in a head-to-head matchup — by an even larger margin than Hillary Clinton did.

But in terms of coverage by the mainstream media, Trump is besting Sanders 23 to 1, by some estimates.

Some of this can be explained by the fact that Trump is the GOP frontrunner, and Sanders has consistently run second to Clinton. But it’s also partly because of what a spectacle Trump has made of himself — and because the media has consistently treated Sanders as a marginal candidate.

The Intercept searched Nexis’ database of transcripts for news shows on CNN, MSNBC, ABC, CBS, and NBC from the past 30 days, looking for mentions of Trump or Sanders in the headline or opening paragraph. Nexis doesn’t collect everything, so the results are not reliable for absolute measurements, but they do allow for comparisons. There were 20 hits for Sanders; 690 for Trump.

Here’s what the transcript of mentions of Sanders looks like. Scroll through yourself.

Here’s the transcript of mentions of Trump. Scroll through, but maybe grab a snack first if you want to read all of the coverage; it will take you a while.

We also did a Nexis search focused on two major newspaper websites: The New York Times and the Washington Post. We looked exclusively at headlines over the past month, finding 22 Sanders headlines in the Times and 64 in the Post. Trump, by comparison, had 145 headline mentions in the Times and 535 mentions in the Post.

Additionally, Google Trends provides some insight into this phenomenon. We did a search of news headlines for both Sanders and Trump over the past month. On an average day, the ratio of Trump-to-Sanders mentions was 29-to-3. On December 9, in the wake of Trump’s call to block Muslims from entering the U.S., the ration was 100-to-5.

Google Trends covering Donald Trump and Bernie Sanders. (photo: The Intercept)
Google Trends covering Donald Trump and Bernie Sanders. (photo: The Intercept)

Media executives view Trump’s outrageous antics as good for their bottom line. “Go Donald! Keep getting out there!” Les Moonves, the chief executive of CBS, cheered at a recent investor presentation.

e-max.it: your social media marketing partner
 

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+21 # nice2bgreat 2015-12-17 17:04
.
Isn't this the plot every time?

The evil, greedy, media power-brokers conspire to stop the People's candidate.

And movie-goers won't ever go to the ones where establishment cronyism wins.

No. It has to be a happy ending, where the People's candidate wins -- even if then assassinated.

Then these same people, who have that same opportunity -- to live the dream (so to speak) -- go home, knowing as little about issues and candidates as before the "movie", and then they help the obviously corporate/estab lishment candidate; usually combined with skipping the Primary Elections: the only elections with choice(s).


With less than 3 months before 2016 Primary ballots will be cast, people still have not heard of Bernie Sanders; the real problem is if they also believe "the election" is about a year out, and therefore still have time to tune in to the 2016 Elections.

The good news is that Hillary has taken to attacking Bernie Sanders in a few areas that, first: Hillary engaging Bernie, rather than (staying above the fray, and) keeping the focus against Republicans represents recognition that Bernie Sanders has a deep and deepening following; and second she has not only come down against a federal $15 per hour minimum-wage over questionable/we ak concerns over "uncertainty", she has wrongly attacked Bernie Sanders over the economics of SinglePayer (government subsidized/cutt ing out the middle-man) health care.

Hopefully Bernie takes off the kid gloves, soon.
.
 
 
-12 # ericlipps 2015-12-18 05:41
If people have "still not heard of Bernie Sanders," they must not be surfing the Web, for there's no end of websites whose posters are bellowing for Bernie.

The non-Internet media are another matter, chiefly because Trump makes better copy--no one is actually AFRAID Sanders will win the presidency. Everyone knows, or at least believes, that no matter what "head-to-head matches" purport to show nearly a year before the vote, Sanders would be trampled at the polls by whichever cuckoo the GOP runs. Trump, on the other hand, looks to have serious potential to win, and his public comments have a lot of people scared of that possibility.
 
 
+6 # MidwestTom 2015-12-18 07:30
Now the DNC has cut off Bernie from. Hillary has a lot of power.

The Republicans have a wide open contest, while the DNC has already crowned their Queen.
 
 
+6 # reiverpacific 2015-12-18 12:58
Quoting ericlipps:
If people have "still not heard of Bernie Sanders," they must not be surfing the Web, for there's no end of websites whose posters are bellowing for Bernie.

The non-Internet media are another matter, chiefly because Trump makes better copy--no one is actually AFRAID Sanders will win the presidency. Everyone knows, or at least believes, that no matter what "head-to-head matches" purport to show nearly a year before the vote, Sanders would be trampled at the polls by whichever cuckoo the GOP runs. Trump, on the other hand, looks to have serious potential to win, and his public comments have a lot of people scared of that possibility.


Careful how you use the word "Everyone", especially in this country, in which a large percentage of the rainbow populace are fixated on sensationalism, commercialism and Owner-Media domination, with Fox as the "Most trusted" channel.
These people can certainly surf the internet for whatever subject pushes their many buttons but I'd bet my kilted toosh, that they continue to get what passes or news and public affairs from a passive, lemming-like hypnosis in front of their flick'rin' screens or large-headline broadsheets, mostly the former in these times.
This is also why the US public is arguably the most ignorant about the rest of the world in the industrialized world; note the word "arguably", as I'm open to being proven wrong and avoid the broad brush.
 
 
+34 # Farafalla 2015-12-17 22:50
If Bernie wins Iowa and New Hampshire the media will finally have to pay attention. We need to make sure he wins there and everywhere else. Give to the Bernie campaign as if your life (and mine) might depend on it.
OR
Sink into cynical "throw in the towel" attitude that accepts that Dems and Repugs belong to Wall Street and the neocons. Accept the next planned war. Accept inequality and injustice. Accept that we should be led by one family for 16 years and another family for 12 years. Accept the end of democracy and the triumph of manufactured consent.

Bernie is our last hope for meaningful reform. There is no excuse for writing him off.
 
 
+14 # lorenbliss 2015-12-18 00:42
Sadly your assumption the media will "finally have to pay attention" were Sanders to win Iowa and New Hampshire has no validity in the Fourth Reich reality of today's USian Empire.

The condensation of U.S. mass media into a half-dozen monopolies has given the One Percent a private, for-profit (and therefore genuinely omnipotent) version of Josef Goebbels' Ministry of Propaganda. It can disseminate any Big Lie it chooses because Moron Nation -- methodically reduced to ever-worsening ignorance by deliberately diminished education -- long ago lost its (already enfeebled) ability for critical thinking. Indeed the deceptive power of so-called "mainstream media" far exceeds anything Goebbels or Hitler might have imagined.

Were Sanders to win in New Hampshire and Iowa, this propaganda machine -- utterly unique in its obscene power -- will merely continue to marginalize him.

Trump, on the other hand -- obviously the One Percent's choice to be the USian Empire's First Fuehrer -- will continue to receive overwhelming mass media support and will no doubt be the next occupant of the White House.

Thus the One Percent -- 81 years after it failed to overthrow President Roosevelt, impose fascism and make the U.S. the fourth member of the Rome-Berlin-Tok yo Axis -- will end forever the "inconvenience" of democratic process.

Indeed we should not be worrying about the election but about where we can find political asylum after Trump is elected.
 
 
+17 # RMDC 2015-12-18 06:23
I think if Bernie wins in New Hampshire or Iowa, the will get the "Dean Scream" treatment from the media. They will find some video in which he looks awkward or something unpleasant and they will run it non-stop for a few days until Americans are forced to think there is something wrong with sanders.

The mass media in the US, the propaganda machine for the ruling elites as you say, are vicious and know what their job is.

I just wonder if there is any way that Sander's supporters can over rule the mass media. I don't know.
 
 
+8 # Desiderata 2015-12-18 09:21
In today's news:
Washington (CNN)The Democratic National Committee suspended Sen. Bernie Sanders' presidential campaign..

I agree with your comments above. Bernie Sanders one way or another will not be "allowed" to win.
And the move to block him has already begun.
Unfortunately for those of you in the U.S who will become political refugees ,immigration quotas in Canada are curently being filled by Syrian refugees so you may just have to take a number.
 
 
+2 # Desiderata 2015-12-18 09:23
I was referring to comments made by "lorenbliss"
 
 
+8 # nice2bgreat 2015-12-18 01:01
Quoting Farafalla:
If Bernie wins Iowa and New Hampshire the media will ... have to pay attention.

Don't ever underestimate the media's ability to play stupid -- because they are not playing.

The groundwork is already laid for Hillary to then claim, that, Bernie Sanders needs to win South Carolina to be considered anything but a regional candidate who doesn't have the gravitas nationally to win outside the north-east.

Hillary Dems will say Bernie cannot win until he does and that even if he wins, he cannot able to work with the intransigent Congress;

And, of course, it will be argued that, Bernie Sanders will have to govern "in the middle", because it will have been "Independent" voters who propelled Bernie to victory, and as such, Bernie will (of course) have to govern toward the "center" -- and the "center", as it goes without saying, is between right of the most-right Democrat and left of the most-left Republican.

And then there is the question over whether Hillary can get her way this time -- as the idea was floated, but which she did not eventually follow through with in 2008 vs. Obama, which was -- a threat of turning delegates, committed to different candidates, to casting their delegate-vote for Hillary, rather than for their intended, at the Democratic Party Convention.

And then there is the electronic balloting and whether there will be reliable exit-polling.

Sanders' stew is beginning to simmer.

Just a few more ingredients.
.
 
 
-4 # ericlipps 2015-12-18 05:45
Quoting Farafalla:
If Bernie wins Iowa and New Hampshire the media will finally have to pay attention. We need to make sure he wins there and everywhere else. Give to the Bernie campaign as if your life (and mine) might depend on it. . . . There is no excuse for writing him off.

And if Sanders does NOT win in Iowa and New Hampshire, his followers will scream "Fraud!" They may do so even if he DOES win, but only narrowly rather than in a blowout.
 
 
+2 # newell 2015-12-18 08:42
thanx for a good comment and don't listen to the darkly cynical. abolition, suffrage and minority rights were not brought about by cynicism.
 
 
+17 # donaldmead 2015-12-17 23:20
I wear a Sanders button and I am getting more and more "thumbs up" and positive feedback. People are beginning to take notice. But, as the media is ignoring him, it is up to each of us to take the message to the streets. If each of us convinced just a few people to vote for him, in the primaries, then the general election, our country, our children and grandchildren will have won the first round to a better life. Make sure you vote in your state's primary and then in the general election.
 
 
+13 # Saberoff 2015-12-17 23:49
American democracy is an oxymoron; a laughing stock. Bring on the seals. We may well have to materialize Bernie's Revolution...

And the writers above are right: Bernie needs to win Iowa, and New Hampshire, and people are sleeping not realizing, these primaries are three months away...

Shake the rafters!!
 
 
+16 # Shorey13 2015-12-18 00:02
The mainstream media are owned by establishment stalwarts. The establishment is scared sh**less by Bernie. Doesn't matter if they identify as Democrats or Republicans. He is their worst nightmare.

2016 will be either the rebirth of "democracy" or its swan song. Aka, "This is a test." Note that when asked how he thinks he can possibly implement his goals (single payer, higher taxes on the rich, jail for unrepentant bankers, etc.), Bernie says (more ore less): If through some miracle I am actually elected, it would have to be part of a national movement that would include a new Congress. Wouldn't it be nice? Not holding my breath, but I love the concept.

No matter which of these Bozos the Republicans nominate, they cannot win the Presidency. They have a truly minority constituency. Angry white men. I am personally praying that HIllary is exposed for what she really is before the Demo convention. If that does happen, anything is possible.

Meanwhile, there's nothing this good on TV.
 
 
+5 # newell 2015-12-18 08:51
i don't think it would be a "rebirth". as bernie sez we need a revolution. the 1776 revolution was more about english taxes than democracy--or we would have let non-landholders , women and slaves vote. bernie would be the start of the promise of this country--until now just a stillborn consumerist oligarchy. VOTE BERNIE!!
 
 
+9 # E-Mon 2015-12-18 01:14
The interesting part of this is that the Mainstream propaganda machine, by choosing to completely ignore the "Bern", is exposing its self for what it really is… At least to the growing crowds that are aware of the "Bern", they're essentially tying their own noose! They did the same thing to Ron Paul in the last election cycle. If they mentioned him at all they'd take his words out of context to make him look like a quack. The problem is the MSM still has a large portion of the populous firmly under hypnosis, and unaware of Bernie's message. Anybody have any hot ideas on how to wake those sleeping sheeple? If I was rich I'd print up a million bumper stickers saying… "Turn off your TV and google Bernie Sanders" and hand them out for free. Other than that I guess it's just door to door. Telling everyone you know to at least check him out.
 
 
+11 # rofo47 2015-12-18 06:16
Do you really not know why the media ignores and will continue to marginalize Bernie? Two words - Corporate entities. Not too tough to figure out
 
 
+12 # Bruce Gruber 2015-12-18 08:04
The media is a profit and info-mercial tool of multinational, corporate interests. It expresses the bias and interest of the wealthy who own the controlling majority shareholder interests. As shareholders this 1% crowd has ZERO personal responsibility for outcomes. Their primary concern is profit or loss. Their hired gun "managers" reap hugely disproportionat e reward for 'managing' news as entertainment. It keeps us (the 99%) in the TV 'colluseum', wildly cheering alternately, for gladiators or lions.
 

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