Campbell writes: "Four years ago, the Federal Trade Commission announced, with fanfare, a plan to let American consumers decide whether to let companies track their online browsing and buying habits. The plan would let users opt out of the collection of data about their habits through a setting in their web browsers, without having to decide on a site-by-site basis."
(photo: Getty Images)
The Slow Death of 'Do Not Track'
28 December 14
our years ago, the Federal Trade Commission announced, with fanfare, a plan to let American consumers decide whether to let companies track their online browsing and buying habits. The plan would let users opt out of the collection of data about their habits through a setting in their web browsers, without having to decide on a site-by-site basis.
The idea, known as “Do Not Track,” and modeled on the popular “Do Not Call” rule that protects consumers from unwanted telemarketing calls, is simple. But the details are anything but.
Although many digital advertising companies agreed to the idea in principle, the debate over the definition, scope and application of “Do Not Track” has been raging for several years.
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