Print

Jones writes: "Can you judge a magazine by its cover? Or to put it another way, should you judge a society by the images it circulates, or by the laws it enacts and the customs it lives by?"

These two covers of American magazines might mistakenly be seen as an indictment of the hypocrisy and shallowness of western secular society. (photo: Guardian UK)
These two covers of American magazines might mistakenly be seen as an indictment of the hypocrisy and shallowness of western secular society. (photo: Guardian UK)



Sex Can Sell Feminism

By Jonathan Jones, Guardian UK

29 April 12

 

Does Newsweek and Foreign Policy's double act of covers objectify women or simply draw attention to good journalism?

an you judge a magazine by its cover? Or to put it another way, should you judge a society by the images it circulates, or by the laws it enacts and the customs it lives by?

These two covers of current American magazines might mistakenly be seen as an indictment of the hypocrisy and shallowness of western secular society. While Foreign Policy promotes a feature on women in the Middle East with a photograph of a model with her naked body painted to look as if she's covered up according to Islamic principles, the cover of Newsweek uses another naked model, this time wearing a black silk blindfold, to sell an article on what it claims is a vogue for submission fantasies among America's women. The pictures make an entertaining double act as they seem to play off one another in so many ways – one of which is the contrast between recreational submission and actual submission.

Katie Roiphe's piece in Newsweek, to which which the blindfolded nude draws our eyes, is inspired by the bestselling e-novel Fifty Shades of Grey to argue that American women, while enjoying more economic and social power than ever before, are currently fascinated by a "watered-down, skinny-vanilla-latte version of sadomasochism". I would say the cover of Newsweek is actually a subtle illustration of this thesis. It pastiches that contrived "skinny-vanilla-latte" image of sadomasochism. It is closer to a Valentine's card than it is to the X Portfolio. The relationship between image and word in the case of Foreign Policy is a lot more challenging.

Mona Eltahawy's article, which the image of a nude cover-up promotes, argues that the battleground of modern feminism should be the middle east and that women are the true victims of oppression in the region, both before and after the Arab spring. She accuses Arab societies of institutional misogyny. Her article is full of horrifying examples. In Saudi Arabia, she points out, women are perpetual minors who are forbidden to drive and will acquire only very limited voting rights, finally, in 2015. When a school in Mecca caught fire in 2002 "morality police" caused the deaths of 15 girls by forbidding them to escape because they were not wearing headscarves or cloaks. Meanwhile 55% of women in Yemen are illiterate.

Clearly, Eltahawy has said goodbye to a broad swath of relativist, liberal opinion in this article, by rejecting the intellectual respectability of the idea that Islamic practices on gender should be respected and understood as different. The cover of Foreign Policy might be seen as a final parting shot, except of course the writer probably had no control over how her work was illustrated. Does the picture offer ammunition to critics of her piece who can point to its "orientalism" and its graphic evidence of the forces that oppress women in the free western world she apparently so admires? After all, when Naomi Wolf said she felt free wearing the hijab, it was presumably images such as these she felt liberated from.

I would argue the contrary. Some might say that western society's endless representation of women as sexual commodities – as typified by these pictures – is a pretty good argument for religious "modesty". But in reality they reveal a genuinely free society in which women speak powerfully. Both draw attention to incisive pieces of journalism about women, by women. Sex sells, but it can sell feminism, too.

e-max.it: your social media marketing partner
Email This Page