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Gunther writes: "Issues of electricity regulation typically play out in drab government hearing rooms. That has not been the case this summer in Arizona, where a noisy argument - featuring TV attack ads and dueling websites - has broken out between regulated utilities and the rooftop solar industry."

A battle between public utilities and rooftop solar power companies is brewing. (photo: EcoWatch)
A battle between public utilities and rooftop solar power companies is brewing. (photo: EcoWatch)

Utility Companies Launch Attack Against Rising Rooftop Solar Market

By Marc Gunther, Eco Watch

04 September 13


ssues of electricity regulation typically play out in drab government hearing rooms. That has not been the case this summer in Arizona, where a noisy argument-featuring TV attack ads and dueling websites-has broken out between regulated utilities and the rooftop solar industry.

An internet web video attacks the California start-up companies that sell rooftop solar systems as the "new Solyndras," which are spending "hard-earned tax dollars to subsidize their wealthy customers." Meantime, solar companies accuse Arizona Public Service, the state's biggest utility, of wanting to "extinguish the independent rooftop solar market in Arizona to protect its monopoly."

Similar battles about how rooftop solar should be regulated have flared in California, Colorado, Idaho and Louisiana. And the outcome of these power struggles could have a major impact on the future of solar in the U.S.

Today's solar industry is puny-it supplies less than one percent of the electricity in the U.S.-but its advocates say that solar is, at long last, ready to move from the fringe of the energy economy to the mainstream. Photovoltaic panel prices are falling. Low-cost financing for installing rooftop solar is available. Federal and state government incentives remain generous.

Yet opposition from regulated utilities, which burn fossil fuels to produce most of their electricity, could stop a solar boom before it gets started.

Several utilities, including Arizona Public Service and Denver-based Xcel Energy, have asked their state regulators to reduce incentives or impose charges on customers who install rooftop solar; so far, at least, they aren't making much headway. A bill in the California legislature, backed by the utility interests would add $120 a year in fees to rooftop solar customers.

But other utility companies are adopting a different strategy-they are joining forces with solar interests. NRG Energy, based in Princeton, NJ, has created a rooftop solar unit to sell systems to businesses and, eventually, homeowners. New Jersey's PSE&G is making loans to solar customers, and Duke Energy and Edison International have invested in Clean Power Finance, a San Francisco-based firm that has raised half a billion dollars to finance solar projects.

"The industry is divided on how to deal with the opportunity-or threat," says Nat Kraemer, Clean Power Finance's founder and CEO. "Some utilities are saying, how do I make money off distributed solar, as opposed to, how do I fight distributed solar."

Distributed solar-which produces electricity outside the grid-"has become one of the more polarizing topics in the power industry, with some utilities joining the party, some doing just what is legislatively mandated and others remaining reluctant and not being true believers," according to a new report from Citi Research, Rising Sun: Implications for U.S. Utilities. The report warns the utilities that "solar is here to stay, and very early in the growth cycle in the U.S."

Until recently, utilities could ignore solar. Although the sun's rays have been touted as a clean energy solution since Jimmy Carter first installed photovoltaic panels on the White House roof in 1979, solar remains barely a blip in the U.S. power market. In 2012, solar power provided a mere 0.11 percent of U.S. electricity generation, according to the Energy Information Administration, a government agency. By comparison, coal delivered 37 percent, natural gas 30 percent, nuclear 19 percent and wind 3.5 percent. And that solar percentage includes utility-scale projects, like the big solar farms in California and Nevada that feed into the electricity grid, as well as distributed solar.

But the solar industry is growing fast, and much of the growth is distributed solar built "behind the meter"-that is, on commercial and residential rooftops, where electricity from solar panels eliminates the need for power that would otherwise be generated and sold by the utilities. Last year, nearly 90,000 businesses and homeowners installed rooftop solar projects totaling about 1.1 megawatts, roughly the amount generated by a large coal plant. That represented a 46 percent growth over 2011, according to the Solar Electric Power Association (SEPA). By the end of last year, the number of customer-sited photovoltaic systems in the U.S. topped 300,000, the association says.

Most industry experts expect that growth will accelerate as prices for solar continue to fall, to the point where rooftop solar will eventually cost less than the retail price of grid-delivered electricity. According to the Citi Research report, solar is already cheaper than electricity at the plug in several states, including Arizona, and in many countries, including Germany and Spain, where solar subsidies are generous. Last month, Jon Wellinghoff, the chairman of the Federal Energy Regulatory Commission, told GreenTechMedia that "solar is growing so fast it is going to overtake everything…it could double every two years."

No wonder the utilities are nervous. Just as personal computers threatened the manufacturers of industrial-sized mainframes, and the rapid adoption of cell phones shook up once-formidable landline operators, distributed solar could disrupt the de facto monopoly long held by regulated utilities.

"From the utility's perspective, it's a mortal threat," says NRG Energy's chief executive, David Crane. As an independent power producer, NRG competes with regulated utilities; it has been selling rooftop solar directly to commercial customers, including hotels, Arizona State University and NFL stadiums in Washington, New Jersey and Philadelphia.

"Big corporations are realizing that they can openly display their commitment to sustainability with solar panels without having to pay any more for electricity," Crane says.

The regulated utilities say they welcome the growth of rooftop solar, as long as businesses and homeowners who install rooftop panels pay their fair share of the costs of maintaining the electricity grid, which they rely on when the sun isn't shining. The utilities say solar customers currently benefit from subsidies and regulations, particularly the policy of "net metering," which requires utilities to buy back excess electricity from rooftop solar systems, at retail prices in some locales.

Arizona Public Service, which has asked regulators to impose higher costs on solar customers, says current rules essentially allow those customers to use the grid for free. As a result, customers who can't afford solar panels or don't have a place to put them end up paying higher rates. That, in turn, will help drive more customers to solar, increase the burden on those who don't have it, and, not incidentally, eat into the utility's earnings. That's not a sustainable model for the future, the utility argues.

SEPA, whose members include utilities and solar firms, is trying to help the industries find common ground so both can thrive. "People need to be equitably compensated for the services they are delivering-in both directions," says Eran Mahrer, executive vice president of strategy and research at SEPA. "At the end of the day, that's a negotiation."

But because utilities are regulated, and because regulators in some states, including Arizona, are elected, the argument has turned political. It has also led to some unorthodox alliances.

In Arizona, solar firms formed an advocacy group called Tell Utilities Solar won't be Killed (TUSK) and hired as chairman Barry Goldwater Jr., a former Republican congressman and son of the 1964 presidential nominee. True to his heritage, Goldwater casts the issue as one of giving consumers "the freedom to make the best choice." The utilities, he says, "don't like competition. Competition tends to drive the price down and the quality up." In Georgia, too, Tea Party conservatives have allied with environmentalists to form a Green Tea Coalition to oppose the local utility, again under the banner of free choice.

But other conservatives, including a group funded by the billionaire Koch brothers, are loudly opposing government support for solar. A Virginia-based advocacy group for senior citizens called the 60 Plus Association has built an Arizona website, and an accompanying web video attack on solar subsidies. The video seeks to link California-based rooftop firms SunRun and Solar City, which are operating in Arizona, to bankrupt manufacturer Solyndra, calling them "connected companies getting corporate welfare." An APS spokesman told Yale Environment 360 that it was not responsible for the video or any campaign against rooftop solar. But APS has confirmed that its parent company, Pinnacle West Capital Corp., hired Sean Noble, an Arizona political consultant who also has worked for the 60 Plus Association. 60 Plus has received funding from Charles and David Koch, whose conglomerate, Koch Industries, includes fossil fuel holdings.

The fact that organizations funded by the Koch brothers are going after solar subsidies may be the best evidence of all that the industry's future is bright. your social media marketing partner


A note of caution regarding our comment sections:

For months a stream of media reports have warned of coordinated propaganda efforts targeting political websites based in the U.S., particularly in the run-up to the 2016 presidential election.

We too were alarmed at the patterns we were, and still are, seeing. It is clear that the provocateurs are far more savvy, disciplined, and purposeful than anything we have ever experienced before.

It is also clear that we still have elements of the same activity in our article discussion forums at this time.

We have hosted and encouraged reader expression since the turn of the century. The comments of our readers are the most vibrant, best-used interactive feature at Reader Supported News. Accordingly, we are strongly resistant to interrupting those services.

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Marc Ash
Founder, Reader Supported News

+20 # DaveM 2013-09-04 09:39
A good idea or product should be used because it is good, not because a third party agrees or disagrees. Furthermore, unless there are safety issues or the like, the government should have no say over what private parties purchase to install on their private party.

Subsidies have their own set of concerns. I do not know of the specifics of those presently in force but if they are going to exist at all, they should be provided ONLY for solar equipment made in the United States. The vast majority of present photovoltaic installations are manufactured in China.

We have the raw materials, the labor force, and factories sitting idle. How about creating some jobs for Americans? Including, perhaps, for those currently employed by public utilities.

Remember that no one subsidized or "bailed out" the makers of buggies and the owners of stables when the Model T Ford hit the road.
+19 # chrisconnolly 2013-09-04 10:45
Rich. The utilities are crying foul over solar getting subsidies. Wasn't it we the people who built the power grid? And the utilities have gotten ongoing subsidies to maintain that grid. How dare they whine that they might have to pay for something. We need to become more independent and our energy sources need to be less centralized. By becoming less dependent on centralized power we will also become more conservation minded. And Conservation is the cheapest source of new energy.
+6 # PhilO 2013-09-04 10:47
Aside from my appreciation for solar energy (photovoltaic and thermal), I find this article to be somewhat problematic. For example:
"Last year, nearly 90,000 businesses and homeowners installed rooftop solar projects totaling about 1.1 megawatts"
This author is off by a factor of 1000 ("maga" should be "giga");

And, I'm pretty sure Carter installed solar-thermal, not photovoltaic.

Are there other erros that I missed... and undermine the credibility of the author? As we know, ad hominem attacks are a common way to dismiss good ideas.
+24 # Kootenay Coyote 2013-09-04 11:14
If the Kochs go against Solar subsidies, what about going against Petroleum subsidies? It’s only fair, chaps....
+29 # Phlippinout 2013-09-04 11:16
If it pisses the Koch brothers off, I am all for it! GO SOLAR
+5 # Rcomm 2013-09-04 15:56
The main problem in advancing renewable energy in this country is that it can't be controlled by and profit the "big guys."
Can you imagine the electric industry getting behind solar or wind electric? It simply will not happen because it would be cutting their own throats.
The same is true for true hybrid cars. Technical advances could increase their mileage considerably but only plug in hybrids will allow someone to make a huge profit.
+4 # Doubter 2013-09-04 19:49
Sounds like JP Morgan's problem with Tesla's power transmitting tower all over again.
(no way to install meters to charge for it)
+3 # dkonstruction 2013-09-05 08:58
On the one hand, I am all in favor of solar and believe that yes the state (gov't) should be subsidizing the transition off of fossil fuels to renewable sources. At the same time, as someone who has worked for non-profit housing organizations for the past 23+ years and got certified to conduct energy audits on both small homes and multi-family buildings and who is knows the subsidy programs very well here in NY, I also think progressives need to understand that the installation of solar is still relatively expensive and the payback period still many years so that this is still for the most part still completely unaffordable for low-income homeowners and so the bulk of this subsidy is going to moderate and affluent homeowners. What we need is a real commitment to retrofit all homes in this country to make them energy efficient and this needs to be done in a way where the bulk of the subsidies are going to low-income homeowners first i.e., those that both can't afford the cost of the installation and who desperately need to lower their energy bills so they have more money to spend on such frivolous things as food, health-care, education for their children etc.
+1 # policymaven 2013-09-05 15:56
I totally agree with all that you have said here. However, we need all hands on deck at every level of society if we are going to avoid the worst consequences of climate change caused by an industry that has been subsidized for years with our tax dollars. We need to get out of our cars, but we also need to create mass rapid transit, especially here in California where the sun does shine. We need to put solar on every rooftop in this country, create a new energy grid based on wind and solar and other renewables, etc. You know the drill; we all do. The issue will be whether we have a mass social movement pushing for this from the bottom up, rather than waiting for bought off politicians to actually do anything.
0 # tmaloney 2013-09-05 11:14
"But the solar industry is growing fast... Last year, nearly 90,000 businesses and homeowners installed rooftop solar projects totaling about 1.1 megawatts, roughly the amount generated by a large coal plant."

Marc G. - You meant to say 1.1 gigawatts, not megawatts. That's 1.1 gigawatts PEAK, not AVERAGE, installed in 2012.

The USA solar capacity factor is about 17% so 1.1 GW peak = about 190 megawatts average. Not close to a coal plant.

Please, always state distinctly when a power specification is PEAK and when it is AVERAGE.

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