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Police Lessons From Ferguson and Newtown: How to Manage the Media Print
Written by <a href="index.php?option=com_comprofiler&task=userProfile&user=20365"><span class="small">Dylan Stableford, Yahoo! News</span></a>   
Monday, 22 September 2014 07:36

Stableford writes: "The police response to the shooting death of an unarmed black teenager by a white police officer in Ferguson, Mo. -- which included heavily armed militarized police clashing with protesters in the St. Louis suburb -- is a case study for how not to manage a crisis."

Police Chief Thomas Jackson speaks during a news conference at the police headquarters in Ferguson, Missouri August 13, 2014. (photo: Reuters/Mario Anzuoni)
Police Chief Thomas Jackson speaks during a news conference at the police headquarters in Ferguson, Missouri, August 13, 2014. (photo: Reuters/Mario Anzuoni)


Police Lessons From Ferguson and Newtown: How to Manage the Media

By Dylan Stableford, Yahoo! News

22 September 14

 

he police response to the shooting death of an unarmed black teenager by a white police officer in Ferguson, Mo. — which included heavily armed militarized police clashing with protesters in the St. Louis suburb — is a case study for how not to manage a crisis.

The St. Louis Police Academy seems to agree, offering a new fall course that teaches "tactics, skills and techniques that will help you WIN WITH THE MEDIA!"

According to the Oct. 24 program's description, the "highly entertaining" class will cover lessons learned from both Ferguson and Newtown:


A flier announcing post-Ferguson media training. (St. Louis County and Municipal Police Academy)

OFFICER-INVOLVED SHOOTING -- YOU CAN WIN WITH THE MEDIA

The shooting death of a black teenager by a white police officer on August 9th in Ferguson, Missouri and the events that followed were tragic. In addition to the Ferguson case study, this fast-paced class is jam-packed with the essential strategies and tactics, skills and techniques that will help you WIN WITH THE MEDIA! It is practical training, not theoretical: Take what you learn and put it to work for you on the street right away! The training is also highly entertaining: numerous video clips illustrate key points, and there is NO PowerPoint! You will learn a lot, and you’ll have fun doing it! In addition to the detailed case study of Ferguson (including numerous practical tips for handling the media in an officer-involved shooting) topics will include:

• Meet the 900-Pound Gorilla
• DWI and the Media
• Feeding the Animals
• “No comment” is a comment
• Don’t Get Stuck on Stupid!
• Managing Media Assault and Battery
• Managing the Media When Things Get Ugly (think Ferguson)
• Managing the Media in a Crisis (including lessons learned from the Newtown, CT school shooting.)

The one-day course, led by former WGN anchor-turned-public relations consultant Rick Rosenthal, is aimed at "upper-echelon law enforcement professionals" who expect to face the media, including "top-level decision-makers," supervisors and public information officers.

The 9-hour, $75 training session is limited to 80 students.

It's unclear how many officers have signed up for the training. A spokesperson for the academy could not immediately be reached.

But it's already stirring up controversy among some critics, like activist Shaun King, who say the course is not only tone-deaf but culturally insensitive.

During the protests, the city of Ferguson retained a PR firm to help its communications department deal with the "large volume of media queries." But some criticized the city for hiring a firm, Common Ground, with an all-white staff.

"As a local St. Louisan who watched this tragedy unfold, I offered our assistance because it was clear that this community was overwhelmed and needed immediate help fielding media inquiries," Denise Bentele, Common Ground's president, wrote in response to those critics. "The color of our skin reflected nothing of our concern to help our broader community respond to the watchful world."


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Queen Accepts Scotland's Apology Print
Written by <a href="index.php?option=com_comprofiler&task=userProfile&user=9160"><span class="small">Andy Borowitz, The New Yorker</span></a>   
Sunday, 21 September 2014 13:49

Borowitz writes: "In the aftermath of Scotland’s 'no' vote in the referendum on becoming an independent country, Queen Elizabeth II, of Great Britain, took to the airwaves on Friday morning to inform the people of Scotland that she 'graciously and wholeheartedly' accepted their apology."

Queen Elizabeth II. (photo: Lewis Whyld/WPA/Getty Images)
Queen Elizabeth II. (photo: Lewis Whyld/WPA/Getty Images)


Queen Accepts Scotland's Apology

By Andy Borowitz, The New Yorker

21 September 14

 

The article below is satire. Andy Borowitz is an American comedian and New York Times-bestselling author who satirizes the news for his column, "The Borowitz Report."

n the aftermath of Scotland’s “no” vote in the referendum on becoming an independent country, Queen Elizabeth II, of Great Britain, took to the airwaves on Friday morning to inform the people of Scotland that she “graciously and wholeheartedly” accepted their apology.

“Although the matter of independence has been settled, one question remains very much open,” she said in an address televised across Scotland. “And my answer to that question is this: yes, I forgive you.”

The Queen made only scant reference to her obscenity-laden tirade on Thursday, in which she reamed the Scots for even considering breaking away from the United Kingdom.

“Like any parent with a naughty child, I became a little cross,” she said. “I forgive you for provoking me.”

The Queen ended Friday’s address to the Scottish people on a conciliatory note. “Let us all, each and every one of us, move forward now as one great nation, enjoying the benefits and the history of our glorious and historic union,” she said. “Even the forty-five percent of you who are wankers.”


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A Frightening Cruise Through Ted Cruz's Head Print
Written by <a href="index.php?option=com_comprofiler&task=userProfile&user=15351"><span class="small">Jim Hightower, Jim Hightower.com</span></a>   
Sunday, 21 September 2014 13:45

Hightower writes: "Good grief, this is the 'Koch Brothers' Wet Dream Act,' for it legalizes quid pro quo corruption -- they could openly write huge checks to politicians in exchange for the politicians promising to do political favors."

Progressive political curmudgeon Jim Hightower. (photo: JimHightower.com)
Progressive political curmudgeon Jim Hightower. (photo: JimHightower.com)


A Frightening Cruise Through Ted Cruz's Head

By Jim Hightower, JimHightower.com

21 September 14

 

et's take another cruise down the narrow byways and around the twisting turns that form Sen. Ted Cruz's mind.

The first right turn on our road trip brings us to a sweeping view of Ted's Energy Renaissance Act, a proposal so studded with fossil fuel favors that it should be titled the "Exxon Mobil Relief Act." For example, it bans the federal government from ever imposing regulations on fracking. He also includes a Congressional edict to approve the Keystone XL pipeline, plus a requirement that any new EPA regulations must get a vote of approval from Congress, as well as a nifty plan to alleviate Native American poverty by opening up their tribal lands to oil drilling.

But let's cruise past that and go off-road on this obscure money trail. It leads to an expansive new opening in our election laws that Cruz hopes to carve out, making it simpler for plutocratic billionaires to outright purchase lawmakers – like, for instance, him. Ted's bill would "allow unlimited direct contributions by citizens… to candidates in Federal elections." Good grief, this is the "Koch Brothers' Wet Dream Act," for it legalizes quid pro quo corruption – they could openly write huge checks to politicians in exchange for the politicians promising to do political favors.

Favors like what, you ask? Just take a hard right turn from Ted's Bribe-a-Lawmaker scheme, and you'll come upon a bright flashing light representing an idea for a huge corporate favor that popped out of his head in July. He proposes to force the government to begin selling off our national parks, forests, wildlife areas, and other treasured natural resources, turning over these prized public lands to mining, drilling, and logging conglomerates – such as Koch Industries!

You never know what's in Ted's head, until you go cruising through it.


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FOCUS | Blocking a 'Realist' Strategy on the Mideast Print
Sunday, 21 September 2014 11:55

Parry writes: "Just last month President Barack Obama dismissed the idea of arming 'moderate' rebels in Syria as a 'fantasy' that was 'never in the cards' as a workable strategy, but now this scheme has been dealt back into the middle of the U.S. war against the Islamic State, winning approval from solid majorities in Congress."

President Barack Obama listens to Ukrainian President Petro Poroshenko speak after a meeting in the Oval Office of the White House, on Thursday, Sept. 18, 2014, in Washington. (AP Photo/Evan Vucci)
President Barack Obama listens to Ukrainian President Petro Poroshenko speak after a meeting in the Oval Office of the White House, on Thursday, Sept. 18, 2014, in Washington. (AP Photo/Evan Vucci)


Blocking a 'Realist' Strategy on the Mideast

By Robert Parry, Consortium News

21 September 14

 

Official Washington’s influential neocons appear back in the driver’s seat steering U.S. policy in the Middle East toward a wider conflict in Syria and away from a “realist” alternative that sought a Putin-Obama collaboration to resolve the region’s crises more peacefully, reports Robert Parry.

ust last month President Barack Obama dismissed the idea of arming “moderate” rebels in Syria as a “fantasy” that was “never in the cards” as a workable strategy, but now this scheme has been dealt back into the middle of the U.S. war against the Islamic State, winning approval from solid majorities in Congress.

Perhaps the only explanation for this apparent folly is that this implausible notion retains overwhelming support among Washington’s political/pundit class because it creates the appearance of being “tough” and “doing something” – allowing politicians to pretend to address a problem even if the approach might make matters much worse.

There’s also the other finicky little problem that the action of arming and training rebels and unleashing them against a sovereign state like Syria is an act of aggression (if not terrorism depending on what they do), similar to what U.S. officials have piously condemned the Russians of doing in Ukraine.

But this hypocrisy is never acknowledged either by U.S. policymakers or the mainstream U.S. press, which has gone into Cold War hysterics over Moscow’s alleged support for embattled ethnic Russians in eastern Ukraine on Russia’s border — while demanding that Obama expand support for Syrian rebels halfway around the world, even though many of those “moderates” have allied themselves with al-Qaeda terrorists.

In a sense, this hypocrisy is nothing new. During much of Syria’s three-year civil war, the Obama administration has been covertly supporting the rebels with light weapons and military training while other U.S. allies, such as Saudi Arabia and Persian Gulf states, have funneled huge sums of money to the cause of overthrowing President Bashar al-Assad’s relatively secular government. Assad has been a longtime “regime change” target of American neoconservatives and Israel.

Though it’s been known for quite awhile that the Syrian civil war had degenerated into a sectarian conflict with mostly Sunni rebels battling the Alawites, Shiites, Christians and other minorities who form the base of support for Assad, the fiction has been maintained in Washington that a viable and secular “moderate opposition” to Assad still exists.

The reality on the ground says otherwise. For instance, in Friday’s New York Times, an article by correspondent Ben Hubbard described the supposed Syrian “moderates” who are receiving CIA support as “a beleaguered lot, far from becoming a force that can take on the fanatical and seasoned fighters of the Islamic State.”

But the situation is arguably worse than just the weakness of these “moderates.” According to Hubbard’s reporting, some of these U.S.-backed fighters “acknowledge that battlefield necessity had put them in the trenches with the Nusra Front, Al Qaeda’s Syrian affiliate, an issue of obvious concern for the United States. …

“Lt. Col. Fares al-Bayyoush, the former aviation engineer who now heads the Fursan al-Haq Brigade, acknowledged that his men had fought alongside the Nusra Front because they needed all the help they could get.

“Sometimes, he said, that help comes in forms only a jihadi group can provide. He cited the rebel takeover of the northern town of Khan Sheikhoun, saying that the rebels were unable to take out one government position until the Nusra Front sent a suicide bomber to blow it up. In another town nearby, Nusra sent four bombers, including an American citizen.

“‘We encourage them actually,’ Mr. Bayyoush said with a laugh. ‘And if they need vehicles, we provide them’.”

An Al-Qaeda Victory?

The “moderate” rebels also don’t share President Obama’s priority of carrying the fight to the Islamic State militants, reported Hubbard, “ousting Mr. Assad remains their primary goal.”

This dilemma of the mixed allegiances of the “moderates” has been apparent for at least the past year. Last September, many of the previously hailed Syrian “moderate” rebels unveiled themselves to be Islamists who repudiated the U.S.-backed political opposition and allied themselves with al-Qaeda’s al-Nusra Front. [See Consortiumnews.com’s “Syrian Rebels Embrace Al-Qaeda.”]

In other words, the just-approved congressional action opening the floodgates to hundreds of millions of dollars more in military aid to Syrian “moderates” could actually contribute to al-Qaeda’s Syrian affiliate gaining control of Syria, which could create a far greater threat to U.S. national security than the consolidation of the Islamic State inside territory of Syria and Iraq.

While the Islamic State brandishes its brutality as a gruesome tactic for driving Western interests out of the Middle East, it has shown no particular interest in taking its battle into the West. By contrast, al-Qaeda follows a conscious strategy of inflicting terrorist attacks on the West as part of a long-term plan to wreck the economies of the United States and Europe.

Thus, Obama’s hastily approved strategy for investing more in Syrian “moderates” – if it allows a continued spillover of U.S. military equipment to al-Nusra – could increase the chances of creating a base for international terrorism in Damascus at the heart of the Middle East. That would surely prompt demands for a reintroduction of U.S. ground troops into the region.

There are also obvious alternatives to following such a self-destructive course, although they would require Obama and much of Official Washington to climb down from their collective high horses and deal with such demonized leaders as Syria’s Assad and Russian President Vladimir Putin, not to mention Iran.

A “realist” strategy would seek out a realistic political solution to the Syrian conflict, which would mean accepting the continuation of Assad’s rule, at least for the near term, as part of a coalition government that would offer stronger Sunni representation. This unity government could then focus on eliminating remaining pockets of al-Qaeda and Islamic State resistance before holding new elections across as much of the country as possible.

As part of this strategy to weaken these Islamic extremists, the United States and the European Union would have to crack down on the militants’ funding sources in Saudi Arabia and the Persian Gulf, as touchy as that can be with the Saudis holding such influence over the U.S. economy. But Obama could start the process of facing down Saudi blackmail by declassifying the secret section of the 9/11 Report which reportedly describes Saudi financing of al-Qaeda before the 9/11 attacks.

I’m told that U.S. intelligence now has a clear picture of which Saudi princes are providing money to Islamist terrorists. So, instead of simply sending drones and warplanes after youthful jihadist warriors, the Obama administration might find it more useful to shut down these funders, perhaps nominating these princes as candidates for the U.S. “capture or kill list.”

Getting Russian Help

To get Assad fully onboard for the necessary concessions to his Sunni opponents, the Russians could prove extremely valuable. According to a source briefed on recent developments, Russian intelligence already has served as a go-between for U.S. intelligence to secure Assad’s acceptance of Obama’s plan to send warplanes into parts of Syrian territory to attack Islamic State targets.

The Russians also proved helpful a year ago in getting Assad to surrender his chemical weapons arsenal to defuse a U.S. threat to begin bombing Assad’s military in retaliation for a Sarin gas attack outside Damascus on Aug. 21, 2013. Although Assad denied involvement – and subsequent evidence pointed more toward a provocation by rebel extremists – Putin’s intervention gave Obama a major foreign policy success without a U.S. military strike.

That intervention, however, infuriated Syrian rebels who had planned to time a military offensive with the U.S. bombing campaign, hoping to topple Assad’s government and take power in Damascus. America’s influential neoconservatives and their “liberal interventionist” allies – along with Israeli officials – were also livid, all eager for another U.S.-backed “regime change” in the Middle East.

Putin thus made himself an inviting neocon target. By the end of last September, American neocons were taking aim at Ukraine as a key vulnerability for Putin. A leading neocon, Carl Gershman, president of the U.S.-government-funded National Endowment for Democracy, took to the op-ed pages of the neocon Washington Post to identify Ukraine as “the biggest prize” and explain how its targeting could undermine Putin’s political standing inside Russia.

“Ukraine’s choice to join Europe will accelerate the demise of the ideology of Russian imperialism that Putin represents,” Gershman wrote. “Russians, too, face a choice, and Putin may find himself on the losing end not just in the near abroad but within Russia itself.” At the time, Gershman’s NED was funding scores of political and media projects inside Ukraine.

What followed in Ukraine had all the earmarks of a U.S. destabilization campaign against Putin’s ally, the elected President Viktor Yanukovych. Behind the scenes was U.S. Assistant Secretary of State for European Affairs Victoria Nuland, a neocon holdover who had been an adviser to Vice President Dick Cheney and who is married to prominent neocon Robert Kagan. Nuland was caught in an intercepted phone conversation with U.S. Ambassador Geoffrey Pyatt handpicking the leaders of the new regime, which took power after Yanukovych was overthrown in a Feb. 22 coup.

Then, with U.S. officialdom and the mainstream U.S. press engaging in an orgy of Cold War-style propaganda, Putin was demonized as a new Hitler expanding territory by force. Anyone who knew the facts recognized that Putin had actually been trying to maintain the status quo, i.e., sustain the Yanukovych government until the next election, and it was the West that had thrown the first punch. But Washington’s new “group think” was that Putin instigated the Ukraine crisis so he could reclaim lost territory of the Russian empire.

President Obama seemed caught off-guard by the Ukraine crisis, but was soon swept up in the West’s Putin/Russia bashing. He joined in the hysteria despite the damage that the Ukraine confrontation was inflicting on Obama’s own hopes of working with Putin to resolve other Middle East problems.

Thus, the initial victory went to the neocons who had astutely recognized that the emerging Putin-Obama collaboration represented a serious threat to their continued plans for “regime change” across the Middle East. Not only had Putin helped Obama head off the military strike on Syria, but Putin assisted in getting Iran to agree to limits on its nuclear program.

That meant the neocon desire for more “shock and awe” bombing in Syria and Iran had to be further postponed. The Putin-Obama cooperation might have presented an even greater threat to neocon plans if the two leaders could have teamed up to pressure Israeli Prime Minister Benjamin Netanyahu to finally reach a reasonable agreement with the Palestinians.

At the center of the neocons’ strategy at least since the mid-1990s has been the idea that “regime change” in Middle East governments hostile to Israel would eventually starve Israel’s close-in enemies, such as Lebanon’s Hezbollah and Palestine’s Hamas, of support and free Israel’s hand to do what it wanted with the Palestinians. [See Consortiumnews.com’s “The Mysterious Why of the Iraq War.”]

The Putin-Obama collaboration – if allowed to mature – could have derailed that core neocon strategy and denied Israel the unilateral power to decide the Palestinians’ fate. But the Ukraine crisis – and now the plan to pour a half-billion dollars into the Syrian rebels fighting Assad – have put the neocon strategy back on track.

The next question is whether Obama and whatever “realists” remain in Official Washington have the will and the determination to reclaim control of the Middle East policy train and take it in a different direction.


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FOCUS | 13 Rules for Making Documentary Films Print
Sunday, 21 September 2014 11:09

Moore writes: "Now look, I realize that in America -- 310 million people -- there are a lot of stone cold idiots, a lot of stupid people among us. In fact, I will grant you that there's a good 100 million idiot, stupid, ignorant Americans. And, yes, that's a lot of stupidity to be surrounded by. But that also means that there are 210 million Americans who AREN'T stupid, who have a brain, or at least half a brain."

Michael Moore. (photo: Scott McDermott/Guardian UK)
Michael Moore. (photo: Scott McDermott/Guardian UK)


13 Rules for Making Documentary Films

By Michael Moore, Reader Supported News

21 September 14

 

The following is the text of a speech Michael Moore gave at Toronto International Film Festival this month.

1. My number one guiding principle in making documentary films is essentially the "Fight Club" Rule.

What is the first rule of "Fight Club"? The first rule of Fight Club is: "Don't talk about 'Fight Club.'" The first rule of documentaries is: Don't make a documentary -- make a MOVIE. Stop making documentaries. Start making movies. You've chosen this art form -- the cinema, this incredible, wonderful art form, to tell your story. You didn't have to do that.

If you want to make a political speech, you can join a party, you can hold a rally. If you want to give a sermon, you can go to the seminary, you can be a preacher. If you want to give a lecture, you can be a teacher. But you've not chosen any of those professions. You have chosen to be filmmakers and to use the form of Cinema. So make a MOVIE. This word "documentarian" -- I am here today to declare that word dead. That word is never to be used again. We are not documentarians, we are filmmakers. Scorsese does not call himself a "fictionatarian." So why do we make up a word for ourselves? We do not need to ghettoize ourselves. We are already in the ghetto. We do not need to build a bigger ghetto. You are filmmakers. Make a film, make a movie. People love going to the movies. It's a great American/Canadian tradition, going to the movies. Why wouldn't you want to make a *movie*? Because if you made a *movie*, people might actually go see your documentary!

Seriously, if you have a hard time calling yourself simply a "filmmaker," then why are you in this business? Many of you will say, "Well, I make documentaries because I think people should know about global warming! They should know about the War of 1812! The public must be taught to use forks, not knives! This is why I make documentaries!" Oh, you do, do you? Listen to yourselves. You sound like a scold. Like you're Mother Superior with a wooden ruler in your hand. "I Am The One Who Knows All And Must Impart My Wisdom To The Masses Or At Least To Those Who Watch PBS!"

Really? Oh, now I get it. This is why tens of millions flock to the theaters each week to watch documentaries -- because they are just dying to be told what to do and how to behave. At that point, you aren't even documentarians -- you're Baptist preachers.

And the audience, the people who've worked hard all week -- it's Friday night, and they want to go to the movies. They want the lights to go down and be taken somewhere. They don't care whether you make them cry, whether you make them laugh, whether you even challenge them to think -- but damn it, they don't want to be lectured, they don't want to see our invisible wagging finger popping out of the screen. They want to be entertained.

And there, I said it -- the big dirty word of documentary filmmaking. Entertained. "Oh no, what have I done?! I made an entertaining documentary! Oh please forgive me for cheapening my story by adhering to the tenets of entertainment! DAMN YOU, ENTERTAINMENT!"

When Kevin Rafferty and his brother made The Atomic Cafe in 1982, this is where the light bulb first went off for me. They compiled all these clips from all the scare movies of the Cold War era, the "duck and cover" films. The Atomic Cafe was such a funny film -- yet it was about the end of the world, it was about us blowing ourselves up -- and audiences laughed hysterically throughout it.

But the laughter served a much greater purpose. Laughter is a way, first of all, to alleviate the pain of what you know to be the truth. And if we're trying to be truth tellers as filmmakers, then for God's sake, what is wrong with giving the audience a spoonful of sugar to help the medicine go down? It's hard enough for people to have to think about these issues and grapple with them, and there's absolutely nothing wrong with letting them laugh, because laughter is cathartic.

Also, I don't want people leaving the theater depressed after my movies. I want them angry. Depressed is a passive emotion. Anger is active. Anger will mean that maybe 5 percent, 10 percent of that audience will get up and say, "I gotta do something. I'm going to tell others about this. I'm going to go look up more about this on the Internet. I'm gonna join a group and fight this!"

Or, in the case of Quentin Tarantino, who was the president of the jury at Cannes when the jury gave Fahrenheit 9/11 the Palme d'Or, he said to me at the dinner afterwards, "I've got to tell you what your film really did for me. I've never voted in my life, in fact, I've never even registered to vote -- but the first thing I'm going to do when I get back to LA is register to vote." And I said, "Wow, what you just said to me is more important than this Palme d'Or. Because if what you're going to do is multiplied by another million or 10 million people who see this film -- man oh man. I will feel great that I have lived this long to make this movie and see this happen."

I think it's the humor that gets people there. Satire used to be a great way to make a political statement, but a while back the Left lost its sense of humor, and then you weren't supposed to be funny anymore. When I had my TV show, on the first day in the writer's room, I said, "Let's write down the list of all the things that you're not supposed to be funny about, and then we're going to do stories that use humor to say the things we want to say about each of those issues."

So we made a list: the Holocaust, AIDS, child abuse. I know what you're thinking -- let's make a funny film about child abuse? Seriously? What are you talking about? Well, of course we're not making a "funny" film about child abuse -- but if humor can be used in a devastating fashion to shake people out of their seats and do something, well, it will be worth it. Humor can be devastating. Humor, ridicule, can be a very sharp edged sword to go after those in power, to go after those who are hurting others.

I don't understand why more people don't do this -- use humor in their documentaries. I also don't understand why so many documentary filmmakers think that the politics or the message of their films is the top priority, rather than the art of cinema, and making a good crackerjack of a movie. The art of the movie is more important to me than the politics. Yeah, you heard me say that. The politics is secondary. The art is first. Why? Because if I make a shitty film, the politics aren't going to get through to anyone. If I ignore the art, if I have not respected the concept of cinema, and if I haven't understood why people love to go to the movies, nobody is going to hear a damn word about the politics and nothing is going to change. So the art has to come first. It has to be a movie first, not a documentary.

2. Don't tell me shit I already know.

I don't go to those kinds of documentaries, the ones that think I'm ignorant. Don't tell me that nuclear power is bad. I know it's bad. I'm not going to give up two hours of my life to have you tell me it's bad. All right? Seriously, I don't want to hear anything I already know. I don't like watching a movie where the filmmakers obviously thinks they're the first people to discover something might be wrong with genetically modified foods. You think that you're the only one who knows that? Your failure to trust that there are actually quite a few smart people out there is the reason people are not going to come see your documentary. Oh, I see -- you made the movie because there are so many people who DON'T know about genetically modified foods. And you're right. There are. And they just can't wait to give up their Saturday to learn about it.

Now look, I realize that in America -- 310 million people -- there are a lot of stone cold idiots, a lot of stupid people among us. In fact, I will grant you that there's a good 100 million idiot, stupid, ignorant Americans. And, yes, that's a lot of stupidity to be surrounded by. But that also means that there are 210 million Americans who AREN'T stupid, who have a brain, or at least half a brain. Don't worry about those other people. Instead, focus on the majority -- they're the ones who are going to make change happen anyway. But don't tell them stuff they already know. Take them someplace they haven't been. Show them something they've never seen.

When we were making Roger & Me, I asked the Deputy Sheriff who was evicting the family on Christmas Eve, taking down their Christmas tree and putting it and the kids' Christmas presents out on the curb, I asked, "Do you do this on Christmas Eve every year?" And he said, "Oh, I do four or five every Christmas." I said, "How come I've never seen this?" And he said, "I don't know, I do it all over town in broad daylight." There are four TV stations in Flint, all with news departments. Why have I never seen this on Christmas Eve or Christmas Day? Instead, I get the same goddamn three stories on Christmas every year: the Pope said midnight mass last night. Shocker! The weatherman on the 11 o'clock news is tracking Santa's sleigh as it crosses Canada. He's always over Canada. And maybe if there is a political story, it's about the ACLU wanting the nativity statues taken off the lawn of City Hall. Aren't those the three Christmas stories, year in and year out, on the local news? I never saw in all my years in Flint a family's Christmas tree, in the presence of their children, being tossed to the curb because their parents are $150 behind on their rent. And I think that is a crime. And that's our job, to show people things that they are not being shown. Don't tell them the things they already know.

When making "Roger & Me," I told the staff, the crew, the editors, we are making a film about the unemployment capital of the U.S. -- and there is not to going to be one shot of the unemployment line in the film. I am not going to use the same old images that are used week in and week out. People are numb to these images. They see them over and over again. We need to show them something that will make them sit up in their seats saying, Jesus, this is not the America I want to live in!

3. The modern documentary sadly has morphed into what looks like a college lecture, the college lecture mode of telling a story.

That has to stop. We have to invent a different way, a different kind of model. I don't know how to say this, because like I said, I only went three semesters to college. And one thing I'm grateful for from that is that I never learned how to write a college essay. I hated school, I always hated school. It was nothing but regurgitation back to the teacher of something the teacher said, and then I have to remember it and write it back down on a piece of paper. The math problem was never a problem. Somebody else had already solved the problem and then put it in the math book. The chemistry experiment was not an experiment. Somebody else already did it, and now they're making me do it, but still calling it an experiment. Nothing is an experiment here. I hated school and the nuns knew it and they felt bad for me. I would just sit there bored and mad and it didn't do me much good -- except I ended up making these movies.

4. I don't like Castor Oil (a foul-tasting medicine from a hundred years ago). Too many of your documentaries feel like medicine.

The people don't want medicine. If they need medicine, they go to the doctor. They don't want medicine in the movie theaters. They want Goobers, they want popcorn, and they want to see a great movie. They just spent a lot of money on getting there, on the babysitter, on the overpriced ticket, on the $9 popcorn. They have spent all this money. And then they want to go home -- it's Friday night. I have a little sign on the bulletin board in my editing room. Actually, I have two signs -- one says, "When in doubt, cut me out."

The other one says, "Remember, people want to go home and have sex after this movie." Don't show them a documentary that is going to kill their evening! They've waited for sex all week. It's Friday night, and if they go home and it's like, "Oh God, that was just horrible... ugghhhh... I feel just awful..." Well, goodbye fireworks. That's just not fair. Don't do that to your audience. I'm not saying you can't present them with a serious subject. I'm just asking that that you do it in a way that makes them feel full of energy and passion and aroused. Politically, I mean.

5. The Left is boring.

And it's why we've had a hard time convincing people to maybe think about some of the things we're concerned about. Like I said earlier, we've lost our sense of humor and we need to be less boring. We used to be funny. The Left was funny in the '60s, and then we got really too damn serious. I don't think it did us any good.

6. Why don't more of your films go after the real villains -- and I mean the REAL villains?

Why aren't you naming names? Why don't we have more documentaries that are going after corporations by name? Why don't we have more documentaries going after the Koch Brothers and naming them by name? Over the last few years, looking at the short list for the for Best Documentary nominees, something that has really bothered me is that there are usually only two or three, at the most four, where the subject matter is about something in the present, something in the U.S. (something that we are doing as Americans in America right now), and something that is political, really political, and edgy and dangerous.

Go back and look at the last few years. There are great documentaries that are historical, about things that happened in the past. There are great documentaries about things that are happening in Indonesia or Palestine -- Five Broken Cameras is a great example of that -- but there are very few films, especially that are seen by audiences and get awards -- that are about serious political things currently going on in the United States of America. There will be well-meaning stuff about global warming, but it will contain all kinds of ways to dance around the issue so the filmmaker or the network doesn't get into "trouble."

Someone came up to me last night and said, "Can I say this in my documentary? Will I get sued?" Yes, you will get sued! I was sued 20 times just on Roger & Me. You will be sued. People will be mad at you. You may become the new poster boy or girl on Fox News. So what? Why are you making this movie in the first place? There is no cushy life here. We, as citizens, if we are going to be filmmakers, then we have to do that job. Take the risk. I tell my crew, "We have to make this film as if it's going to be our last job in this business. We need to make a movie where nobody in a role of authority is ever going to want to get near us!" Only by embracing that "death wish" will you be guaranteed the real success you're hoping for.

7. I think it's important to make your films personal.

I don't mean to put yourself necessarily in the film or in front of the camera. Some of you, the camera does not like you. Do not go in front of the camera. And I would count myself as one of those. It was an accident that I ended up in Roger & Me, and I won't bore you with that story, but people want to hear the voice of a person. The vast majority of these documentary films that have had the most success are the ones with a personal voice. Morgan Spurlock, Al Gore, Bill Maher, Gasland, Shoah, etc. I know that most documentary films stay away from that, most don't like narration, they just put up a couple of cards to explain what's going on, but the audience is wondering, who is saying this to me?

You know when you see a Scorsese film who is saying it. I knew when I went to see Gravity, because it was made by Alfonso Cuarón, that I wasn't going to see a Hollywood movie, even though it was distributed by Warner Brothers. It was not an American movie. I was going to see a Mexican movie. He's a Mexican filmmaker, and if you have seen his films, including the one Harry Potter that he did that is so dark, I knew going in that I would not know what was going to happen in the film. And you didn't know. If no one ruined it for you, going in, it was very possible that Alfonso Cuarón could kill both Sandra Bullock and George Clooney and anybody else in space. He's a Mexican filmmaker! And that's what made Gravity to me so exciting because I didn't know what was going to happen in the next 10 minutes like I do in most Hollywood movies. You don't want your audience to know that either. In Gasland when they lit the water on fire, well, I'd never seen that before! I didn't see that coming. That's when people start telling their friends about it. They tell their friends at work, "You've got to go see this movie."

8. Point your cameras at the cameras.

Show the people why the mainstream media isn't telling them what is going on. You've seen this in my films, where I stop filming whatever it is that's going on, and I just turn my camera on the press pool. Oh, that is a pathetic sight, isn't it? They are all lined up with their microphones like the guy in Bowling for Columbine who is at the funeral of a 6-year-old, and he's trying to fix his hair out in front of the funeral home and he's yelling at the producer through the earpiece, and all of a sudden he realizes he's going live and, bam -- it's showtime! It really shows you how little they truly care, and how little REAL information you're getting about the issue.

9. Books and TV have nonfiction figured out.

They know the American public loves nonfiction storytelling. But you'd never know that by looking at the list of movies playing down at the multiplex tonight. But open up the book review section of the New York Times this Sunday. There will be three times as many nonfiction books reviewed as fiction books, three times as many. Nonfiction books sell huge. Nonfiction television is huge! Look at the ratings. The top 25 shows every week have a number of nonfiction shows, from the smarter ones like 60 Minutes, to stuff like "Dancing with the Stars." But there's also Stephen Colbert. And Jon Stewart, Bill Maher, and John Oliver.

These are nonfiction shows and they are hugely popular. They use humor, but they're doing it in order to tell the truth. Night after night after night. And that to me makes it a documentary. That makes it nonfiction. People love to watch Stewart and Colbert. Why don't you make films that come from that same spirit? Why wouldn't you want the same huge audience they have? Why is it that the American audience says, I love nonfiction books and I love nonfiction TV -- but there's no way you're dragging me into a nonfiction movie! Yet, they want the truth AND they want to be entertained. Yes, repeat after me, they want to be entertained! If you can't accept that you are an entertainer with your truth, then please get out of the business. We need teachers. Go be a teacher. Or a preacher. Or manage an eco-friendly Crate and Barrel.

10. As much as possible, try to film only the people who disagree with you.

That is what is really interesting. We learn so much more by you training your camera on the guy from Exxon or General Motors and getting him to just blab on. Talk to that person who disagrees with you. I have always found it much more interesting to try to talk to those in charge. Of course now it's harder for me to get them to talk to me, so I have to use a lot of techniques and methods that probably wouldn't meet the "standards" of most television networks. But they do meet my one ethic, which is, this country, this world, exists for the people, and not the few rich folks who run it. And those rich people in power have some 'splainin' to do.

11. While you are filming a scene for your documentary, are you getting mad at what you are seeing?

Are you crying? Are you cracking up so much that you are afraid that the microphone is going to pick it up? If that is happening while you are filming it, then there is a very good chance that's how the audience is going to respond, too. Trust that. You are the audience, too. I tell my crew that the audience is "on the crew." The audience is part of the film. What is the audience going to think of this film? And so many times when I'm filming, I find myself thinking, Oh man, I already know what is going to happen when people watch this! I can already see it. I am a stand in for that audience. And that's what you need to be, too.

12. Less is more. You already know that one.

Edit. Cut. Make it shorter. Say it with fewer words. Fewer scenes. Don't think your shit smells like perfume. It doesn't. You haven't invented the wheel. People get it. People love that you trust that they have a brain. Even people who aren't that smart, who don't know about the bigger world, they can detect it when you think they are smart and they can also detect when you think they are stupid. And they're not stupid. Not the 220 million. They're just a little ignorant. We live in a country where 80 percent of the citizens do not own a passport. They never leave their homes to see the rest of the world. They don't know what is going out there. We have to have a little empathy for them. They want to come along. They will come along -- if they sense that we respect them for having a brain.

13. Finally... Sound is more important than picture.

Pay your sound woman or sound man the same as you pay the DP, especially now with documentaries. Sound carries the story. It's true in a fiction film, too. You've been in a movie theater where it's been out of focus just a little bit or maybe the frame is spilling over onto the curtain. Nobody gets up, nobody says anything, nobody goes and tells the projectionist. But if the sound goes out, there is a riot in the theater, right? But if the picture sucks, or if you had to run because the police are after you, and the camera is jiggling all over the place, the audience is not going, "Hey, why is that camera jiggling? Hey, stop the camera jiggling!" Let's say you didn't shoot something entirely in focus, you had to shoot it really quickly. The audience doesn't care -- IF the story is strong, AND they can hear it. That's what they're paying attention to. Don't cheat on the sound. Don't be cheap with the sound. It's so important, the sound, when making a documentary.

Those are my 13 points, I'm sorry this took so long, but I'm very passionate about this, because I want nonfiction films to be seen by millions and millions of people. It's a crime that they aren't. And for a long time I blamed the distributors, blamed the studios, blamed the financiers -- and really, we should take just a few moments to blame ourselves as the filmmakers. Are we making these movies to be seen in movie theaters? I want to see movies in a movie theater! I don't want to watch something on an iPhone. Ever. Now that's probably just my age, I understand young people do that. But I tell young people, if you're watching Lawrence of Arabia on an iPhone, I want to tell you something -- you're not watching Lawrence of Arabia. I don't know what to call that, but you're not watching a movie. The U.S. Postal Service a few years ago created a Mona Lisa stamp, a 32-cent Mona Lisa stamp. Spoiler alert! That wasn't the Mona Lisa. That was a stamp, with the Mona Lisa's likeness on the stamp. So, I'm sorry, you haven't ever seen the Mona Lisa. If you want to see the Mona Lisa, get a frigging passport and find your way to Paris. They like movies there, too.



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