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Gayle reports: "If a user decides to 'like' a product, the endorsement will also remain on their new, open 'timeline' profile, enabling companies to pay Facebook to feature their adverts more visibly. But the announcement will infuriate users who feel that the social network is taking too much ownership over its 800 million members' personal information."

Facebook users could soon find themselves becoming unwitting corporate sponsors under a new advertising scheme unveiled by the social network, 12/28/11. (photo: Daily Mail UK)
Facebook users could soon find themselves becoming unwitting corporate sponsors under a new advertising scheme unveiled by the social network, 12/28/11. (photo: Daily Mail UK)



Facebook Set to Turn Users Into Corporate Sponsors

By Damien Gayle, Daily Mail UK

28 Decemeber 11

 

acebook users could become unwitting corporate ambassadors under plans by the company to allow the site's main news feed to carry sponsorship messages carrying their mugshots.

Beginning in the New Year, so-called 'sponsored stories' appear in the main news feed that Facebook users' friends see. At present, if you click to 'like' a product, it does not always appear in the main feed.

The new update will show friends your profile picture and the product you have 'endorsed' in much larger form in the main news feed - a move that the site admits is designed to bring in advertising revenue.

Facebook say the scheme is a vital revenue booster, which will help it claw back some of the $1 billion a year it spends on developing the site.

The site claims that because the stories are labelled 'Sponsored', they will be less intrusive.

If a user decides to 'like' a product, the endorsement will also remain on their new, open 'timeline' profile, enabling companies to pay Facebook to feature their adverts more visibly.

But the announcement will infuriate users who feel that the social network is taking too much ownership over its 800 million members' personal information.

Facebook users in the U.S. have now launched a legal action against the company to contest the commercial use of the 'Like' button.

A judge in San Jose, California, has allowed plaintiffs to bring a case against Facebook in which they argue that the company is using their names and likenesses without their authorization.

Judge Lucy Koh dismissed an attempt by the company to have the case thrown out, saying: 'In the same way that celebrities suffer economic harm when their likeness is misappropriated for another's commercial gain without compensation, plaintiffs allege they have been injured by Facebook's failure to compensate them for the use of their personal endorsement.'

The dispute centers on Facebook's 'like' button, which allows users to virtually approve of a post by other users, or a product, with a single click.

These approvals then appear on that person's profile page, and allow the social network to build up a profile of the user to target advertising.

The case will be heard next year. Facebook said in an email statement: 'We are reviewing the decision and continue to believe the case is without merit.'

The case comes after as a privacy watchdog set Facebook a 2012 deadline to change dozens of policies to improve users' privacy.

Ireland's privacy watchdog, the Data Protection Commissioner, audited Facebook's international headquarters in Dublin and identified dozens of areas where the company needs to change the way it works.

The judgement will have implications for users throughout Europe and around the world - including changes to the site's use of data harvested from users, and the need for clearer warnings about how users' personal information might be used.

e-max.it: your social media marketing partner
 

Comments  

 
+18 # Tippitc 2011-12-28 20:00
Instead of using FB users as pawns in your advertising scheme why doesn't FB stop changing itself every couple of weeks and they wouldn't have to spend $1 BILLION on developing the site!!!!

ONE BILLION DOLLARS!! I wish I had such a problem.
 
 
+4 # Progressive Patriot 2011-12-29 03:32
They have to keep "developing" the system to justify the existence of too many programmers.

Some of my friends have switched over to the new "timeline" and I _do_not_ like it. I suppose they are going to force all of us to switch over. If so, I'm out ... I'm going to go find an alternative ... somewhere.
 
 
+6 # grouchy 2011-12-29 00:07
Now if facebook want's to use my name and/or face, go ahead--except I want to charge them a "nice fee" to do so--and if they don't pay the fee, my lawyers will harvest dollars from facebook and I will harvest from it also, and I will have a nice addition to my income! So go ahead. I'm sure there are many folk and many lawyers who eagerly await.
 
 
+6 # Dufetel 2011-12-29 02:36
That sneaky Zuckermann has been trying to find ways to monetise the project he stole from his friends for years now, and this is just the latest in a long string of ill thought-out moves to steal FB user information. Beats me why FB users are so keen to line the little sh!t's pockets...
 
 
+4 # feloneouscat 2011-12-29 10:18
FB is slowly driving people to twitter. I've not left it, but I have friends that have jumped ship (mostly because of the privacy settings and the ever-changing user interface.
 
 
+2 # Terrapin 2011-12-29 11:18
DeOCCUPY Facebook ... and get a LIFE.
 
 
+2 # noitall 2011-12-29 12:54
Facebook is @#$%ed. I dropped it when I realized how inane it was and then much later, it came out how devious it is. LAME and a willing cog in the works.
 
 
+1 # Uranus 2011-12-30 05:08
Facebook is part of Total Information Awareness (TIA). No young, homegrown genius invented it—it was funded and founded by the CIA: http://www.nzherald.co.nz/technology/news/article.cfm?c_id=5&objectid=10456534.

These guys say Facebook won't allow users to post their urls: http://theintelhub.com/2011/07/14/the-intel-hub-fully-censored-by-the-new-world-order/.

Last by not least, Mail Online, which originally published this article, says its comments aren't moderated. They engage in prior restraint, and are on the list of sites that don't allow comments signed by Uranus.

Expect no shortage of black hole websites anytime soon.
 

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