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How to promote your brand in the social media?

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Written by angelawbaker37   
Monday, 20 November 2017 22:42

Promoting a particular brand through social media is the best way to gain cheap coverage and encourage word of mouth about your brand. Companies around the world have learned how to implement social media marketing into their own strategies and successfully created campaigns that have resulted in positive buzz and gain in revenue.

While this does sound simple and doable with some essay writing assistance from copywriters, how can you really promote your brand without grasping the basic principles of social media marketing? What are the fundamentals of promoting your brand successfully through social media platforms of your choice?

Proper platform selection

We have mentioned social media platforms “of your choice”, meaning that you should always focus on a core group of platforms that your audiences are most likely to visit. Not everyone likes using one particular platform just because that’s the one you have heard most about.

  • Facebook is popular among a wide range of demographics. You can mostly find young generations, family people and elderly using it to connect with friends and family. Facebook is a good choice no matter what type of content you are trying to push with your brand. Keep in mind that it can’t help you much with corporate people or people in certain niche industries (like engineering or a writing service).
  • Twitter is a good choice for those who want to promote their brand to influencers, celebrities, or other companies (B2B marketing). Twitter is unique in letting you only create a short 140 (soon to be 280) character message without wasting time on idle talk. If your audience wants short, concise and direct content, Twitter is a good choice.
  • Instagram is used by a variety of people since it’s acquisition by Facebook a few years ago. It is a good choice for brands that rely on multimedia content such as images or videos, giving you direct access to hashtag use on the platform. If you want to spread your content fast and ensure a good quality of uploaded images and videos, then choose Instagram.
  • LinkedIn is a popular corporate platform that connects corporations, companies and potential employees in one place. People create profiles with their background information and professional experiences (like an online resume) and then wait or apply for different job positions. It is a good choice if you want to reach both the consumers and partners you work with through your content.
  • Tumblr on the other hand serves to cater to designers, artists and young people who give each other motivation or college help on a daily basis. The platform is very content-centric, giving you a good way to reach young audiences should you want to promote your brand to them. Depending on the type of product you are selling, you can create a huge buzz by using Tumblr.

Set strict branding tone

Now that we have covered the basis of using proper social media platforms for different purposes, the next thing you need to keep in mind is the branding tone of your company. Time and again, companies have tried pushing their products to the market through social media without a proper visual or written branding to back it up.

Just look at Coca-Cola and their overall branding and image. They have clear color schemes, a logo, a slogan and most importantly, brand recognition. While you can write a good pitch with some writing help, it’s also important to note that you need to stick to whatever branding you set.

Posting content on social media without clear rhyme to it will confuse your audience and you will fail to connect with them. Set a strict visual scheme as well as written slogans and statements for your brand before promoting anything online.

Implement hashtags

Hashtags are all about promoting your content through relevant tags that bring new audiences to your doorstep. For example, promoting an apple pie would result in hashtags such as: “#apple, #pie #tasty” and so forth. Choosing proper tags is all about separating key words of your content into hashtags followed by single words that can help audiences find you easier.

A good way to use this to your advantage is to also add hashtags of your slogan, brand name or marketing campaign currently in effect and thus let the audience know who you are and what you are doing. Checking out some of the top rated writing services like Essay Catcher can give you an idea of what to work on with a professional writer when it comes to creating relevant hashtags.

Set the right audience

No matter what you are selling, you need to make sure that your brand targets a specific audience and customer base. If you are selling cookies, your target should be families. If you are selling bolts, screws and similar items, then target home improvement agencies and repairmen who need them.

While this arbitrary example won’t mean much in the context of your brand, the same logic applies to any product you might want to sell. Just because a majority of people uses Facebook, it doesn’t mean that all of them will like the cosmetics set you have just designed. Narrow your audience down as much as possible in order to better optimize your content to their liking.

Create relevant content

If you have played your cards right, you will be ready to create content for your target audience by this point. But where do you start? Finding designers, content marketing experts or essay help is always a good idea when brainstorming about content ideas.

These expert creators will help you design visual content, write curated statements and sales pitches as well as help you develop a content cycle in order to better space out your posts. It is essential to track your first couple of posts in order to gauge the reaction of your followers and customers to whatever you have created.

If they are satisfied, ask yourself why that is and how you can improve on it. If they are not satisfied, apply the same logic and ask them or your content creators what you can do differently to fix the situation. Never sit on your content idly and wait for something to happen – act before something makes you act.

Schedule your content

No audience is ever online 24/7, even if we are targeting teens or college students. This means that you need to schedule your content in a way that will make it relevant to your specific audience. For example, working people will scroll through social media after work, before sleep and sometimes (but rarely) during working hours. They are most likely to positively react to your posts after work while they are relaxed and having dinner.

This example can be applied to any target audience that might be the interest of your brand. Top writers will always advise you to ask your customers directly about their social media browsing habits through simple anonymous questionnaires. Adding some incentive in the form of gift cards or coupons will make sure that they respond to your queries and give you relevant information to work with.

Encourage engagement & feedback

No brand survives based on reach and conversions alone. While you may start earning revenue early on in your campaign, what you do with your customer’s messages and feedback will dictate the way you are perceived in public.

Set dedicated personnel to work on your social media page management and communicate with the eager fans and customers directly. Answering any questions, concerns or confusions publically through social media posts will put a very positive note on your brand.

Engaging customers and actively communicating with them is just as important as creating content and waiting for a response. You can go a step further and host live Q&A sessions on Facebook or Twitter or even AMA (Ask Me Anything) threads on Reddit which will make your brand and company look very humane in the customers’ eyes.

Find influencers & brand ambassadors

One of the best ways to promote your brand through social media is by using affiliated marketing in the form of influencers and brand ambassadors.

  • Influencers are people in the popular media (YouTube, bloggers, content creators) that are known to the public and loved for what they are doing. If you see correlation between yourself and their mission, why not contact them and see if you can create a partnership contract? They would be more than willing to promote you on their social media pages for a very modest sum as opposed to how much you would spend on regular marketing.
  • Brand ambassadors are similar in a way that they use and promote your products or services on themselves and create content based around that. They might go out in public wearing your brand’s logo, take pictures with friends in a pub drinking from a mug with your brand on it, etc. These people will make it their part-time job to promote you in their local environment.

Use both of these types of promoters in your social media marketing in order to reach even those who don’t necessarily know about your brand yet but would be interested in using it.

Re-evaluate & re-implement

Lastly, gathering data and analyzing it every step of the way is the essential ingredient to succeed on social media. Reevaluating your strategy every step of the way and implementing what you have learned has to be your priority if you want to reach the maximum influence on your audience. Even if you have a couple of typos and misaligned visual content that you think no one will notice, take your time to fix it and represent your brand in the best possible way.

You can always implement questionnaires through free online tools that will help you gather very relevant data and reactions from your audience when your brand marketing is concerned. Social media is changing every day, and you should follow suit in order to stay relevant for as long as possible.

Final summation

Brand promotion through social media is an ongoing struggle. Just when you think that you have everything nailed down, your customers will shift focus to a different type of content or trending topic. Follow along and make sure that you listen to what people have to say about your brand. Work on enhancing the good and eliminating the bad in your content and you will be on your way of creating something special through social media.

 

e-max.it: your social media marketing partner
 

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